Bulgari is an Italian jewellery and luxury goods brand that was founded in 1884 by Greek-Bulgarian jeweller Sotirios Boulgaris. The brand has become synonymous with exquisite craftsmanship and is one of the most sought-after jewellery brands with its distinctive instantly recognizable designs and use of coloured stones. Bulgari Haute Horlogerie was founded in 1980 and is headquartered in Switzerland. It is responsible for Bulgari watch production. The brand is famous for developing its own calibres and parts, including highly complicated mechanisms.