BCBG Max Azria

Founded in 1989 by Tunisian designer Max Azria, and his wife, Lubov Azria, BCBG Max Azria is a ready-to-wear brand in which the name, taken from the French expression 'Bon Chic Bon Genre' means 'good style, good attitude'. The label, which has become a household name, strives to bring together European sophistication and the American free spirit. Shop our curated selection here.